Midwest Solar Power

Midwest Solar Power has carved out a focused, dedicated residential solar PV practice in the Madison, Wisconsin market over the past sixteen years, operating from 820 Walsh Road in Madison. The company was established in 2009 as a joint venture between Thomas Schlaefer and Rik Rosenlund, both of whom brought combined backgrounds in construction, project management, and customer service to a then-nascent Wisconsin solar industry. The company has built one of the more polished smaller-scale residential PV practices in the state. What stood out to our research team is the consistency of the customer experience signals. Midwest Solar Power carries an A rating from the Better Business Bureau and a 5.0-star average across multiple third-party platforms including SolarReviews and Yelp, with customers specifically calling out the company on sales-process clarity, on-schedule installation, and post-install support. The company is BuildZoom-scored 111, placing it above 96 percent of Wisconsin contractors, and has completed at least 163 verifiable projects over the past three years according to public permit records. Midwest Solar Power is a Focus on Energy partner and a Legacy Solar Cooperative member, two affiliations that connect them to Wisconsin-specific incentive programs and statewide solar education networks, and they install systems built around REC Group, Q Cells, Enphase, and SolarEdge equipment platforms. Prospective customers should weigh the trade-offs of a smaller installer. Midwest Solar Power's roughly 132 verified Google reviews represent a smaller base than the larger southeast Wisconsin players, project timelines can be longer during peak season, and the company's regional focus is concentrated in Dane County and the broader Madison metro rather than statewide. The flip side is responsive owner-level involvement, competitive pricing, and a clean complaint record over fifteen-plus years of operation. Buyers should ask for current installation season lead times, request panel and inverter brand options for their specific project, and confirm whether the company is currently accepting new project inquiries for the upcoming installation cycle. With a composite score of 72.0 out of 100, Midwest Solar Power holds the third-ranked position in Wisconsin for 2026.